I am a digital marketer with keen passion towards graphic designing and most recently, generative AI. I come with an international background and with my expertise in both marketing, and graphic designing I create stuning content to help grow yur business.
Welcome to my portfolio! Here, you will find a collection of my work that showcases my skills and expertise. I specialize in digital marketing, social media management, and graphic design. With my unique approach and creative solutions, I help businesses achieve their goals and stand out in the digital world. Browse through my portfolio to see my work and get in touch with me to discuss how I can help you grow your business.
About Me.
I hold a marketing degree from the IESEG School of Management, Lille, France. In addition to my formal education in marketing, I have developed expertise in graphic design and recently acquired proficiency in Generative AI. During my academic journey, I seized multiple chances to collaborate with prominent companies, assisting them in formulating revenue-generating marketing strategies for sustainable growth. With an international background with experience across the globe in India, Vienna, and France, I am confident in my abilities to contribute to business growth.
Education
2016-2018
Bachelors in Business Administration
Loyola College
In collaboration with the IESEG School of Management, I completed 2 years of my bachelor's in Business Administration. I took up various courses such as Marketing, Organisation Behaviour, Data Analysis, Econometrics, Macro Economics, Mathematics.
2018-2022
Master's in Marketing
IESEG School of Management
A part of the Grande Ecole program, I completed a Master's in Science with a major in Marketing. I took up various courses such as Digital Marketing, Social Media Marketing, Market Research, Research Methodology, Data analysis, Luxury Brand Marketing, and Sports Marketing.
I also completed a professional thesis on "Impact of digital marketing strategies by luxury fashion brands on consumers."
Work Experience
2019-2019
Marketing & Communications
GeniSIGHTs
Successfully managed and organized launch event, collaborated with tech speakers and industry experts to increase visibility and 2000+ attendees.
Implemented and managed emailing, push, and SMS campaigns for diverse clients. Email marketing campaigns using MailChimp to increase RSVP and open rates.
2021-2021
Go-to-Market Strategist
EFS Business Consulting
Conducted in-depth market research and interviews with 20 experts to uncover 25+ growth opportunities across the Indian automotive sector.
Identified market reviews, and conducted benchmarking across 40 leaders to identify industry trends, client needs, and possible partnerships for entry.
Designed, maintained, and executed integrated Go-to-Market plans across traditional and emerging channels, organized trade shows, and road shows.
2021-2021
Go-to-Market Strategist
EFS Business Consulting
Conducted in-depth market research and interviews with 20 experts to uncover 25+ growth opportunities across the Indian automotive sector.
Identified market reviews, and conducted benchmarking across 40 leaders to identify industry trends, client needs, and possible partnerships for entry.
Designed, maintained, and executed integrated Go-to-Market plans across traditional and emerging channels, organized trade shows, and road shows.
2021-2021
Product Innovation Junior
McCain Foods
Supported the development of 4 product pipelines and customer portfolios in close collaboration with marketing and the R&D team across EMEA.
Conducted global market research, competitor analysis, monitoring, and benchmarking through KPI tracking to identify trends, and target segments and provide data-driven recommendations.
Development of cohesive GTM strategy: Product position, launch plans, pricing policy, targets KPIs, and co-packer tender partnerships across Europe.
2023-2023
Marketing Manager
Picomto
Developed and executed paid social media campaigns across LinkedIn, Facebook, Twitter, and YouTube to increase engagement by 37% in 3 months.
Curated content strategies across different channels in close collaboration with the tech team & external agencies to create blogs, articles, & carousels.
Created and managed content editorial calendar to schedule posts using Notion/Trello resulting in an overall increase in awareness by 25%.
Optimized website pages, and landing pages in accordance with SEO, keyword, and SQL strategy to increase visibility by 27% in 3 months.
Implemented email marketing strategies and newsletter production using A/B testing to increase open rates and subscription rates by 18% in 3 months.
Monitored & analyzed campaign, and SEO performance using GA4, HubSpot, and social media tools & communicated results with the team.
Freelance Experience
2021
Freelance
Graphic Designing
​Designed and developed a new branding identity for local startup companies - Tappstr, B&B, Gaura Kitchen, Saveurs. Create posts including reels, carousals, blogs, images, editing for social media platforms such as Instagram, Twitter & Discord. Mobile Marketing strategies and content for applications. Organic post engagement of 5000 views on Instagram.
2023
Website Redesign Project
Lohia Corp
Developed and implemented web marketing strategies, and SEO to enhance online presence and drive user engagement.
Analyzed website metrics for the new website redesign project- Delivering excellent UX/UI design.
Vendor Selection process
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Competencies
Creative Tools
Marketing Tools
Adobe Creative Cloud | Adobe Photoshop | Illustrator | InDesign | Premier Pro | Canva | Figma | Blender 3D | Procreate | CapCut | Final Cut Pro | Generative AI
Google Analytics | Google Ads | SemRUSH | AHrefs | Keyword Console | Page Speed Insights | MailChimp | HubSpot | WordPress | Drupal | MS Office | Powerpoint | Excel | Word